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Why Think Eyetracking?
Think helps deliver on the promise of marketing; Create and maintain profitable relationships with consumers. To date marketing has not delivered on its promise; approximately 80% of all new products...
View ArticleMENG Marketing Trends 2009
A recent survey completed by Anderson Analytics for the Marketing Executives Networking Group (MENG) has revealed that two-thirds of executives believe their use of market research will stay the same...
View ArticleIs Market Research Precisely Wrong?
There is a fundamental problem with most market research. David Ogilvy, the ‘Father of Advertising’, recognised it: “People don’t do what they say, don’t say what they think, and don’t think how they...
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